Lumon Is Listening
This sales pitch to get Severed ran not only on Apple TV's platform, but also on AM/FM drive-time radio to stun workers on their commutes into considering Severed a career.
Music To Refine To feat. ODESZA
An 8-hour playlist of Severance's score remixed by ODESZA gave workers of the world a soundtrack to sever themselves from the stress and monotony of their workday.
SeveranceBalloon.com
Not only did we bring people into our show, we brought them into our key art.
Credit: Creative Director
Grand Central Pop-Up
The Severance Cast got into a glass cube and in character refined macro data in Grand Central Station for hours in a surprise pop-up experience. The activation was supported with creators getting into the cube and creating their own in-world content the next day,
The You You Are Book Trailer
We released 8 chapters of the in-world self-help book, The You You Are, by Dr. Ricken Lazlo Hale, on Apple Books. To make it a *real* book launch, we supported it with an in-world trailer and reading assignments.
LUMP - Lumon Managerial Program
A series of training videos launched on the Lumon Industries LinkedIn channel to share management best practices straight from the Severed floor manager, Mr. Milchick and the supervisor, Ms. Huang.