Credit: Media Buyer/Creative
Cherry Coke Homepage Designer
Web's first-ever UGC HPTO
To commemorate Jay-Z's Rocawear designing the new Cherry Coke cans, in 2007 I concepted the internet's first-ever UGC homepage takeover. The contest won a Webby and was written about in a book but, despite being the originator of the idea, neither I nor anyone from my media agency was credited.