We co-wrote videos with creators like Epic Meal Time, Jabawockeez and Action Movie Kid about spening unique moments #WithDad. Somehow we were able to secure a truckload of balls so prankster prankster Roman Atwood could turn his house into a ball pit, to the tune of 97 million views.
Yes, our amazing spot won the YouTube Ad Blitz, voted by millions of YouTube viewers as being the best spot in the Super Bowl. But there was some major heavy lifting being done, like having our war room share all the Tweets of people telling their own #WithDad stories. People loved #WithDad so much that most of the comments came from outside the US, surpassing their interest in the Super Bowl itself.